Digital byte of the day – 7 reasons to invest in a website

Digital byte of the day – 7 reasons to invest in a website

The internet has caused the world to shrink dramatically since it’s launch on 1 January 1983. 

Today we cannot begin to imagine our lives without the internet and we are getting even more connected with the introduction of smart (AI – Artificial Intelligent) environments in almost every sphere of our lives.

It’s more important than ever to ensure that your business has an online presence.

Here are 7 main reasons you should get your business online as soon as possible.

A website improves credibility 

There might be several businesses in the market that are offering products and services similar to yours. Having a well-designed website not only increases your company’s credibility but can distinguish you from the rest.

Brand awareness

A website helps create brand awareness and showcases your brand to prospective customers. It helps establish your image by letting the audience know who you are and what you represent.

Websites generate leads and is your representative when you’re not online

A website can help generate more leads and increase sales by offering services and products that your customers are looking for and is a proven way for a consumer to gather information about a business. They can get the contact details of the business from the website, giving you a growth opportunity and a chance to increase your sales.

Improves customer experience and serves information immediately when visited

Many times you or your staff may not be able to attend and reply to all calls, this may leave a customer unhappy and you may lose a prospect. Having to answer so many calls can also affect the productivity of the staff as a lot of time is lost on attending calls.  Having a website can reduce the number of calls received and also improve the productivity of the employees. A well-designed website can help customers to find useful information easily without calling.

It’s a powerful marketing tool

Use your website to launch new product or pitch new services. Case studies work brilliantly to hightlight  how your product or service helped clients with a particular problem.

You can sell products and offer services online at any hour

e-Commerce websites enables you to sell your product to people from all over the world.

Improve customer experience

Many forms of engagement, such as surveys, quizzes, and branded games, can be used to better connect with an audience. As opposed to traditional websites, web applications are designed for end-user interaction, not just for displaying content and information

The web-ninjas here at Hot Coffee Media offer you an easy-to-understand website design and development process and reliable web-maintenance services.

Contact us today and let us help you with your website project.

Websites importance header

Digital byte of the day  – Your website and PHP 8.0

Digital byte of the day – Your website and PHP 8.0

If you are the owner of a website, then you’ve probably heard or read about the ‘end of life’ of PHP 7.4. and the fact that you need to get your web dev wizard to upgrade your website before end of September 2022.

What this means is that websites have to be compatible with the latest version of PHP, the software that is to websites what the road is to cars.  Many factors on your website determine how compatible it is to PHP.  It is crucial for your web dev to ensure your site doesn’t have outdated software, in-active plugins or an outdated, incompatible theme. This is all make certain your website stays online after 30 September 2022.

If you’re concerned about your website or wish to upgrade, then please reach out to us for a free assessment and status report of your website.

Why you need a domain email

Why you need a domain email

What is a domain email?

Domain email forms an essential part of your online identity.  But, what it is actually?

A domain email address refers to a verified domain where your website can be found and usually comes packaged with your domain registration and hosting package. It provides the professional touch you need to represent your business to your clients online and offline.

Generic options…hmm, maybe not.

While Yahoo and Gmail email services are good enough for personal use we don’t recommend you use these for your business.

Here are 5 good reasons to invest in domain email addresses:

  1. It boosts your brand’s credibility and authority.
  2. Builds credibility and trust.
  3. Creates a bigger picture for your brand
  4. Promotes brand awareness
  5. It is in-expensive and easy to create and set up

When you make use of our website design and development services we usually set this up for your when we register your domain.

WordPress website development

WordPress website development

WordPress website development is Lynn, our main website creator’s best skill.

And with 9 years in web development website building is second nature.

Hot Coffee Media started back in 2012 creating a website for free for our very first client using a free website builder.

At the best of times making a website can be a challenge and feel very overwhelming and in today’s day and age you really don’t have to try creating your own website. Most website development companies offer start up rates to client who wish to try it out first before they commit to anything.

WordPress websites offer the most cost effective and user friendly website development.

It’s easy to integrate the wordpress website builder into your business startup plan. Get online today!

kathryncdesign wordpress website development project

kathryncdesign wordpress website development project

WordPress website builders have evolved from being basic cms-systems to the best website builder in 2021.

Hot Coffee Media is a web design company that is creating websites for businesses.

Free website making software is easy to follow but lacks the rich and reliable website experience that WordPress offers. Search Engine Optimizing is an important factor and can either make or break your marketing efforts.

Consistent agency web design can mean the difference between surviving for longer as opposed to shutting down too soon because your website doesn’t reflect the correct information.

Most web design software like Wix, Squarespace or Webflow is focussing only on allowing you creating own website. These website makers doesn’t offer an all in one service so your new website will lack mobile optimisation options. Search Engine Optimizing in a complex concept.  It is considered best practise when creating your website to get a professional website designer and website developer involved.

All website builders are considered the best free website builder but none of them can compare to a properly built website.

Most web development software comes as a ‘plug-and-play’ option, allowing you to get your business idea online in an instant.

But are you ready for all that work?

tiletoria wordpress website development project

tiletoria wordpress website development project

Hot Coffee Media specialise in ecommerce website designing.

Just having a website for your ecommerce business is not enough. You will know that to be seen online you need remarkable website design, compliant with all the latest code requirements and search engine friendly.

So yes, you can build your own website but is that really sufficient when you consider all the variables in creating a website for your business. It needs to be built well enough to last your business at least 2 years.

So, before you decide to create your new website or event making your own website why not consider web developer portfolios. You will find plenty when you do a simple search online. Considering the cheapest website builder isn’t necessarily the best option for your business

Remember Hot Coffee Media when you are looking for a web designer near you specialising in custom themes.

hotcoffeemedia website design

hotcoffeemedia website design

Why post blogs on your website?

Why post blogs on your website?

Do you have a website for your business or service?

I’m guessing if you answered Yes, you have spent your money on setting up your virtual nook because you want to showcase your products or service to online buyers.
Perhaps you’ve even got your digital team to hook you up with Google Ads. But what are these potential customers going to see on your website? “We do Stuff “We offer speedy professional Stuff so choose us”? How do these browsers in your digital aisle know your company is an expert in its field?

What is your story? Why you should blog for your website and online presence.

Well, one way of making your company “real” to your audience is to strike up a conversation. Like you would in real life. If you meet someone in a shop and they provide you with useful information, in a way that makes you go “Yeah, that makes sense!”, wouldn’t that be your Go-To person whenever you visit that shop?

Writing Blogs for your website is a fantastic way to engage with web-surfers splashing around trying to find a service or product like yours. A blog is where you can share your experiences or opinions on related topics and offer free tips and advice.

Here are a few more benefits of blogging.

  • Blogs are Forever. Your blog is indexed by search engines like Google or Bing, which drives traffic to your website every time someone searches for “10 Tips to choose the Best Stuff”.
  • A well-written blog converts Visitors into Leads. You can include CTA (Call To Action) buttons like “Find Out More “, “Free Sample”, “Download Now” to urge your visitor to check out your services.- Blogs help to get your website found. Each time you add a blog, one more indexed page is created, and another opportunity for your website to show up in search engines.
  • Your company gains a voice when you post a blog. Imagine walking into a huge department store with uniformed, anonymous employees scurrying about everywhere. And then one smiling, very neat and approachable expert steps up “Hello, can I share my knowledge with you ?”

Blogging is very good for SEO

So, get blogging to offer visitors to your site essential USEFUL info that is interesting to read….and don’t forget to share your blog to your Social Media accounts.